sipapu design studio

client:
sipapu design studio - self initiated brand

range of work: 
brand identity, graphic design, print design, photography

year:
2018


At sipapu design studio they believe in being socially responsible. They try to be always informed about the changes that are happening around the world. They also like to raise awareness on important matters (social, political and environmental) by following a path that will allow them through their work and the choices they make to have a positive influence on the society.

Sipapu’s logo reflects the essence of the company. It’s powerful, simple and can take many forms.The use of a photograph of ink spread on paper was an idea we formed to show that we can create something from the simplest materials. With the fluidity of the shape that is created from the ink, the notions of adaptation and creativity are highlighted. The main color of the brand is blue, which is associated with freedom, intuition, imagination, inspiration and sensitivity.