Papaioannou Ltd

client:
George Papaioannou

range of work:
branding, corporate identity

year:
2021

Papaioannou Ltd is based in Athens, Greece and offers tax services. For Papaioannou Ltd, the creation of a new logo had to embody the company's goal for modernization and their vision for development through new activities. A brand was therefore designed to highlight the company's dynamism, immediacy, attention to detail and evolutionary path.

The first consonant of the name was used as the main element of the design and combined with the letter A creates a robust and dynamic shape. Elements of second semiological importance in the logo are the receipt that is directly connected to the specific professional area, as well as the ribbon which gives the logo the sense of fluidity. The one that evolves and adapts to the circumstances.

The choice of bright colors helps to balance the traditional character of the accountant's business field and the modern thinking of Papaioannou Ltd. Finally, a 2D version of the logo was created for proper rendering in some applications.