Georgios Eleftherakis
& Associates

client:
Georgios Eleftherakis

range of work:
branding, corporate identity

year:
2021

Georgios Eleftherakis & Associates is a Law Firm based in Athens. They were looking for a brand that would highlight the law firm's dynamism, efficiency, attention to detail and evolution.

The goal was to create a logo that has coherence and an imposing character through its typographical study. In the final design, a combination of a serif font and letters of different weights were used to refer to the concepts of: dynamism, evolution, innovation, minimalism, seriousness and strength.

Imposing colors were chosen which inspire confidence and emphasize the professionalism of the law firm. The colors balance the modern character of the typographic study and complete the image of a distinct brand with a special and dynamic character.