EL.EMA.SYN

Greek - European Student Conferences
client:
Georgoudis

range of work:
logo design, corporate identity

year:
2019


EL.EMA.SYN holds Student Conferences aiming to expand the horizons of Greek students through educational student activities. They believe that there are no "capable" and "incompetent" children. According to Howard Gardner's Theory of Multiple Intelligence, each child has "hidden" some or all of the 9 forms of intelligence and we must coordinate, gently but effectively and locate them for each individual citizen. ELEMA.SYN was created in order to contribute to this effort.

The notion of expanding the knowledge and creativity of the country’s students was the inspiration for the creation of EL.EMA.SYN’s identity. The first letter of the organization’s name is the main element of the logotype, which is designed in a way that looks like it is slowly expanding and revealing a new image. The logo can also be used to mask and combine the relevant Conference image.

The colors that were chosen for this brand’s identity combine the calm stability of blue and the fierce energy of red. Furthermore, the color purple is often associated with ambition, creativity, wisdom and devotion – all elements closely linked to education.