Analysis Therapy
client:
Vasilopoulos - Kolokotsa
range of work:
branding, corporate identity
year:
2020
Vasilopoulos - Kolokotsa
range of work:
branding, corporate identity
year:
2020
Vasilopoulos and Kolokotsa are two experienced Psychotherapists based in Athens, Greece who are specialized in Psychoanalytic psychotherapy. The goal of psychoanalytic psychotherapy is to enhance the patient's ability to manage effective emotions and conflicts with the ultimate goal of helping and possibly improving their quality of life.
Psychoanalytic psychotherapy is mainly based on the good cooperation of a therapist and patient, whose relationship gives the opportunity to experience directly and clarify, understand emotionally and modify; some difficult and possibly repetitive aspects of the patient's interpersonal relationships. The therapist is there to help the interested person find his own solution to what is bothering them. It is a self-luminous and not a heterogeneous process.
This dynamic character of the interaction of the two parties was the main idea that inspired the identity design for Analysis Therapy. This balanced symbol is created by a combination of shapes relevant to the process, probable results and the growth Psychoanalytic psychotherapy offers. The growing plant represents the patient and the safe environment created by the two semicircles represents the therapist and the whole process. Its minimalistic design promotes the professionalism and know-how of the two Therapists. The selected colour highlights the sense of trust that is needed during the process.
Psychoanalytic psychotherapy is mainly based on the good cooperation of a therapist and patient, whose relationship gives the opportunity to experience directly and clarify, understand emotionally and modify; some difficult and possibly repetitive aspects of the patient's interpersonal relationships. The therapist is there to help the interested person find his own solution to what is bothering them. It is a self-luminous and not a heterogeneous process.
This dynamic character of the interaction of the two parties was the main idea that inspired the identity design for Analysis Therapy. This balanced symbol is created by a combination of shapes relevant to the process, probable results and the growth Psychoanalytic psychotherapy offers. The growing plant represents the patient and the safe environment created by the two semicircles represents the therapist and the whole process. Its minimalistic design promotes the professionalism and know-how of the two Therapists. The selected colour highlights the sense of trust that is needed during the process.
